One concrete way to begin making a business leaner is simplifying Print Management services. Businesses typically use more than one company to handle all their commercial printing needs. A promotional product company may be utilized for trade show displays, to create hats or shirts with the business logo on them, or provide insulated drink cups to give customers. A digital printing company may be responsible for business cards, custom label printing, and custom packaging printing for home delivery of online orders. Blank invoices, receipt pads, and graphic design corporate identity may be ordered separately online due to cheap pricing. Dealing with three different companies takes a lot of time and effort that can be spent on other tasks. Finding one company that can handle all printing requirements will save time and money.
Small and medium businesses can benefit by increasing order sizes. Rather than paying higher prices for minimum quantity orders, they can reduce costs because total orders will be bigger. A minimum batch of mailing labels, for example, can be expensive, but an order that includes all printed materials will cost less to print, package, and deliver. The difference will help small businesses compete against large companies on a more level playing field. It also allows small businesses to devote more financial resources to research, development, and creating unique products.
Utilizing the services of one company also ensures that products will be printed consistently. The colors, sizing, logo, and font of the business name will not differ slightly because they are printed by different companies. That advantage will increase the quality of final products, reduce mistakes and misunderstandings, and boost brand recognition among customers. If the product bottle, the logo on the invoice, and the boxes used for delivery all look identical, customers will make a lasting connection between the product and the business. That encourages repeat business, adds to demand for the product, and increases business revenues.