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Many people assume that there is an ulterior motive when Mattress Experts put out helpful publications such as the various Mattress Guides currently available. This is unfortunate because although such guides do state opinions, they are open about the pros and cons of each of the various types of mattress that they review. Not all people have the same needs or tastes so far as the comfort of their mattress is concerned. What works for one individual might be torturous to another. This is why there is no one "best" type of mattress for all people. Neither people nor mattresses are to be considered as "one size fits all". In fact, it wasn't until the early 20th century that mattresses dimensions in terms of height and width were standardized!
New mattress companies bring innovative ideas and competitive marketing strategies to the marketplace including the opening of the Internet's vastness for mattress sales. This is because, apparently, a growing number of people are more than willing to take a chance on a mattress sight unseen when the price seems fair, the reviews good, and descriptions the type to which they can relate. Add in a three month no obligation trial period and what does anyone have to lose? Very little! The fact that the average person spends a third of his life sleeping illustrates the importance of having a comfortable and supportive place upon which to lie his tired body at night. Make the effort and take the time to discover the right mattress for you – it is time and effort you'll never regret.